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Conversions value |
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Conversions value |
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Conversions value |
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Conversions value |
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This report displays the total value of the conversions generated by users who arrived on the website through the selected campaign(s).
If you choose to view the details of a single campaign that has a specified Red flag and Goal for the conversions value statistic, the given values will be shown in the report as red and green lines respectively. The red flag represents a number that must be reached in order for the campaign to be at least partially successful (campaigns below this value are considered to have failed). The goal value sets a target that should be achieved by a successful campaign. This way you can easily see the current status of the campaign and monitor the progress that it makes towards its goal.
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Setting goal values for a campaign
To configure the red flag and goal values for a campaign, select one of the reports under the main Campaigns category in the web analytics tree, switch to the Campaigns tab and edit ( |
Please see the Web analytics Overview topic for details about the general actions available for reports. More information about campaigns and conversions can be found in:
•Developer's Guide -> Modules -> Web analytics -> Campaigns
•Developer's Guide -> Modules -> Web analytics -> Campaigns -> Evaluating campaigns
•Developer's Guide -> Modules -> Web analytics -> Conversions
) the given campaign. Then choose the