This report may be used to compare the results of campaigns created for different websites in the system. The Site drop‑down list allows you to either select a specific site or view the overall statistics by choosing (all).

 

The following types of reports can be displayed for the campaigns by selecting an option from the Goals drop‑down list:

 

•Views - displays the amount of hits that the corresponding website received as a result of its campaigns.

•Conversions count - displays the number of conversion hits that were performed by users who arrived on the site through its campaigns. You can view the hits logged for a specific conversion by selecting an item from the Conversion drop‑down list.

•Conversions value - displays the sum of the conversion values logged for the site by visitors who arrived through its campaigns. You can view the values recorded for a specific conversion by selecting an item from the Conversion drop‑down list.

 

Please see the Web analytics Overview topic for details about the general actions available for reports. Further information about campaign tracking and conversions can be found in:

 

•Developer's Guide -> Modules -> Web analytics -> Campaigns

•Developer's Guide -> Modules -> Web analytics -> Conversions